Our approach makes a difference.
Founded in 2004 by Stan Sonenshine and Steve Rothschild, PREF is an Atlanta-based private investment firm specializing in real estate investment, advisory services and tax credits. The foundation of our investment philosophy is the preservation of capital with long-term growth.
It’s our job to understand our partners’ wealth management objectives and criteria and deliver lucrative real estate and tax credit opportunities that align with those principles and goals. We identify real estate assets that perform, offer advice that leads to informed decisions and provide tax credits that minimize liabilities.
Every step of the way, we leverage our best-in-class relationships throughout the real estate industry and business community to deliver investment and advisory value to our partners, from identifying new opportunities and maximizing property values to supporting our partners’ short- and long-term financial goals.
PREF makes a difference in every real estate opportunity.
